There Is A Method...
..to the madness.
It can be confusing and sometimes scary when working with an agency.
We adore (pun totally intended) clarity. And we have a very simple process to get clear.
Discover, Plan, Act.
About
Stories that speak to the Heart
We ❤️ Stories
Everyone is a storyteller. Right on our home page we tell you who we LOVE working with – Non-Profits, B-Corps, and Mission Driven Companies –
BUT we didn’t tell you WHY…
…because we’re inspired by your stories!
Here at Adora create we lean into the story, and we’ve found that we resonate with and create even more amazing results if the story is one that focuses on the good an organization is doing.
We 
to ‘Do Good’
How 'Good?'
How good do we have it?
We get to spend our days helping craft stories that speak to the heart. YOUR stories.
Our founder grew up a cowboy, riding a horse since before he can remember how. Nights were spent around campfires listening to stories. He’s come to realize over the last 25 years the key to communicating anything is stories.
We are all just a bunch of big kids at heart. Stories bring us back to our heart, back to our emotions, back to why we get excited.
People make choices first with their hearts and then they convince themselves with their heads. No matter who you are, how much you try and deny it, the science is clear.
The Core Purpose of The Adora Company
We believe that the world needs more actions that do good.
Right now there is no baseline measurement for how much good is being done in the world. We do not know how many hours are spent, how much money is invested, what progress or improvement is being made, or how many people are committed to increasing impact that is good.
The Core Purpose at Adora:
The Focus on, and Impact of ‘Doing Good’ must increase to improve the Human Experience.
This is what guides all of our companies and all of our activities.
In order to measure an increase we must first establish a baseline. One of our BHAGs (Big Hairy Audacious Goals) is to be able to measure the good done in the world by 2025.
Then we want to help increase the good done but 1% per month (YoY) or 12% per year for 10 years.
This means that we want to see a 120% increase in the amount of good being done in the world by 2035.
The Core Purpose of Adora Create
You are here on the Adora create website, and you want to learn about this company and this team. So what is the core principle of Adora Create?
We looked at what we do at Adora create and how our activities fit in with our over arching goal of increasing the focus and impact of ‘Doing Good’ and we found a wonderful Core Principle:
The Core Purpose at Adora Create:
An increase in exposure to stories that Do Good will inspire those who see these stories to Do More Good.
Our BHAG around this is to directly or indirectly (through direct inspiration) attract more views to positive stories every day than other sources (News & Online) gain views on negative stories.
Basically we want more Positive Stories being seen than Negative Stories
We know that we only gain an increase in doing good when we focus on doing good, when we focus on the negative we only gain more negative.
If you want to become part of the Adora family please book a discovery call.
The Journey
Imagine your expertise was like a forest.
How many years, weeks, hours, days, minutes, seconds have you spent walking, learning and exploring your forest?
10,000 hours at least?
How often do you now miss the wonder of your forest for the trees?
Your customer is still in wonder, they are just walking up to your forest and they have no idea where to start, what path to take, or what tree is going to be the most important tree for them.
We simply help you connect with your customer in a way that brings everyone into alignment and in a way that helps you pull your ‘head out of the tree’ you may be obsessing about right now so you see things the way your ideal customer does.
We Love To Explore
Discovery is always the first step.
With over 100 years of combined experience amongst our team, our vast experience is paired with ever evolving tools to focus on YOU - after all, your stories are yours.
Discover.
We Take It Step-By-Step
Planning is all about baby steps, eating the elephant one bite at a time and not creating some overwhelming list.
Telling your stories should be fun and with us it is!
Plan
Lights, Camera, ACTION
Everything we do leads up to the moment we ACT!
There is nothing like knowing that the right stories are being told in the right ways at the right times.
Act.
Your Dream. Our Mission.
We Believe In Working Hard & Smart!
Intensity & intelligence can go hand in hand. We work, play, laugh, and cry HARD.
It's a culture thing, we look for those who know how and when to turn it on. And to be clear, hard doesn't always mean time, it's more often just intense sprints. Smart is getting more done in less time with the help of an amazing team!
Free ways to Test us out.
You may want to ease your way into working with us. Well you’re in luck, here are a few FREE ways to do just that.
StoryTree™ Workshop
You have Stories worth telling. Stories worth sharing. Stories worth hearing.
Conscious Canvas™
The BEST way to see the most important activities in your Non-Profit all at a glance
meet our amazing team
The Faces Behind our Success
We Couldn’t Do It Without Them
Kyle Thomas
Captain
Russ Johns
Wizard
Tarryn Winson
Alchemist
Melanie Eason
Factor
Steve Sandoval
Marketeer
Josette Kahotea
Pirate Wrangler
FAQ
Most frequently asked questions and answers
As humans we love stories, they paint pictures that pull us from our heads toward our hearts. No matter how much we claim to be driven by our logic, research shows it is our emotions that drive our choices.
We know that marketing is all about helping someone with a problem find a solution – stories are the key.
An interesting evolution in organizations is take place. For profit, non-profit, government, and individual owners all have unique motivations.
When money is the goal motivation ends when the appetite for financial gain is fulfilled, but when a cause or passion is involved it’s more difficult to become satisfied. We love doing good, so there is no end to that pursuit.
What is the difference? A program is a combination of software and people power. A product is usually software that is only setup and monitored by a person. A service is often primarily a person doing the work.
We often call our packages programs because they are a combination of software and people.
When testing we let people try out our programs and products.
Once we know how it works and how it fits with our other programs, services, and products we realize how powerful the compounding effects often are.
If you want to be a beta tester with us join our community!
Every company has a customer journey and we are no different. We work through a 4 step process:
1. Discover
2. Plan
3. Act
4. Measure & Repeat (Go back to Discover)
Discover isn’t code for anything, it’s simply the process of listening. Listening to data, to you as the expert, to your customer, to the market, and to our experts. It is driven by the humble desire to just gather the right information.
Planning is where we take all the info and organize it into a plan that builds step by step. We don’t put the cart before the horse, we plan out activities that will set up future activities in a powerful way.
Action can look very different depending on how you go about it. With a solid plan action is confident and aligned, everyone is on board and clear on goals as well as the path to achieve them. Without a solid plan well… we’ve all seen that too many times.
To some this may seem like a ridiculous question – YET how often do you see activity that is so clearly lacking in strategic focus that it seems as if a brand is flailing about?
Strategy is the application of timeless principles to tactical actions and opportunities. The way something is done may change; the platform, the channel, the methods may evolve, yet the principles that guide our actions will stay true. This will help your brand feel timeless.
Like we say under the ‘Strategy’ FAQ tactics can change as methods evolve. When MySpace was the dominant social media platform, or AOL was the ISP of choice the foundation of storytelling was the same as it has been since the days of sitting around the campfire.
Digital advertising is very different today than it was in the early days of Google ads and it will be different tomorrow yet the principals of user feedback and attribution will only become more important and easier as technology improves. Tactics are the ways we implement a strategy, the detailed methods that help us reach milestones.
Real Tech doesn’t mean something other than a website, you can build real, amazing technology into a website. What this means is that you are looking to program a genuinely complex solution into a technology platform.
We can do this through: Full stack web development, with a Progressive Web App (PWA), or we can build out solutions that are combined with IoT (Internet of Things) and systems integration or automation. We also have over 1000 tech pros who we draw on when ultra specific help is needed or if we are working in an obscure language or discipline.
How do you know if you need a simple or complex website? Are you looking for a website that just provides information or you only have a few products that you want to sell and you DON’T need a full ecommerce experience – then you may only need a simple website.
OR
You do want to build in some strong technology, not quite a PWA (See the FAQ – What is ‘Real Tech’) but you do need some more complex functionality like a full, multi product ecommerce platform or a user based community, or an LMS (Learning Management System) – then you may need a complex website.
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Basically using the same marketing principles but on the interwebs.
Digital marketing can give you access to an audience that you may have never before had the chance to tell a story to.
Every new ‘Ideal Customer’ is an opportunity to create a raving fan.
Still not quite sure how to play on the interwebs? You may consider engaging an experienced & versatile digital marketing consultant.
Wonder where you could find one of those… 🤔
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads, and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would – it provides value and build authority.
There can be no all-encompassing answer to this question except to say you should create content clients will find relevant and useful.
Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
An Avatar is a representation of your ideal customer based on market research and data. Avatars generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the customers’ decisions including attitudes, concerns and criteria that drive buying decisions.
Chances are your audience/avatar is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Personal branding is the process of using online and offline tactics to market yourself individually as a professionally. Digital media has helped create an emphasis on personal branding for all types of hiring and purchase decisions.
Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.
Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.
The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.
Testimonials
Before I attended the StoryTree™ workshop with Kyle I was really resistant to creating content and showing up online anywhere to be honest - it made me feel quite sick - After the workshop however I'm really excited and I'm really excited to use the tools from the workshop and showing up online in a way that I can be proud of.
"Big shout out to Adora...I got set up with their platform to boost my followers, boost my interaction and a lot of interaction has been happening, my posts have been shooting up, my comments have been shooting up and not only has it been attracting people to my page but it has been attracting people that associate with my business! Not only is my platform going up but my business is also growing."
Adora came up with a solution to help me get my profile seen by more people than I thought possible - without me having to do all the hard work. Within 3 months my Linked In connections have increased dramatically. Adora’s work with their SMGE (Social Media Growth Engine) is enabling me to be authentically connecting with those new quality connections while saving me 3-4 hours a week. Instead of doing the work manually, I can put that back into creating and sharing my own content so that I’m giving value back to my valuable network.
Kyle is a great leader who brings out the passion in his clients. He will dig deep to find what your purpose is and have you clearly define your goals plus help you create a customized plan to reach them.
Does your nonprofit organization need to be inspired? Look no more! Kyle’s tailored sessions are engaging and productive, he did the groundwork to understand our mission and our goals, then... he gave us homework so we could understand it ourselves. It’s been an enlightening and emotional discovery, he helped us externalize our passion and shape our vision. Kyle is selfless and involved, he has built the right tools to make your nonprofit shine. We’re so lucky to have him guide us in our journey!
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